CRE Finance

Online, April 16, 2014 (Newswire.com) - Online Marketing Tips for Commercial Real Estate Agents
Marketing commercial real estate online has become as important as the conventional methods of advertising. People still go through the newspaper to find commercial properties, but most dealings for commercial real estate is done through direct dealings and it is crucial in today's environment for agents to maintain an active presence and market commercial properties online. CRE Finance's head Todd Tretsky has some tips for online marketing of commercial real estate for agents:

Identify Keywords

When you post an ad online for your commercial property in relevant circles or property websites, first carry out some research to identify the keywords used for properties in your area. In this regard, Google gives a free "keyword search tool" which you can use through your Gmail account. Once you are able to identify the keywords, try to use them effectively in your advertising content to generate leads and expand your outreach.

Be Professional in the Online Advertisements

An online marketing campaign is effective when the ad posted looks professional, both in content and in the accompanying photograph of the property which is posted. Hiring a professional photographer may be expensive but the results are great. Professional photographs hold the interest of the viewers and will make those interested get in touch with you quicker.

Use Online Tracking Tools Effectively

The industry portal and your website are both equally important. For best results, track the hits from every listing which you have posted on the internet. There are many online marketing analytics tools, which you can use to your advantage today. Identify the reasons of more hits and enquiries and try to incorporate them in your online marketing strategy.

Maintain Contact with Past Clients

You can generate most leads from past clients so you need to make sure you keep in touch with them. Use targeted email marketing. However, you do not want to scare them away. Be active on social media and invite all your clients to your Facebook business page. You should mention the links of social media sites in your website and vice versa. To create value with clients, create effective newsletters. Prepare a high quality content marketing focused marketing campaign using your knowledge of commercial real estate. Make it fun and knowledgeable by talking about commercial property maintenance tips and other useful material. It will help in branding yourself as a smart source for commercial property tips.

Follow the 80/20 Rule

When you maintain an online social media presence to market your commercial property, remember the 80/20 rule. Make it 80% about knowledgeable content to share with your clients and followers, and 20% about your business. Maintain a blog where you post content, and while you do that ask for referrals too. For every 8 posts you send to create value, make 2 for your business promotion. Remember that visuals are an important part of your online marketing strategy and wherever possible include photos and videos. It will help to generate interest and your marketing advertisement will be more appealing. If you have any questions regarding commercial real estate or are seeking financing, contact Rich or Todd at 855-515-5585 or visit us at www.cre-finance.com.